Coming up, is Canadian Music Week. It's a big honkin' conference in Toronto that runs most of the week. Most mainstream radio managers and high paid DJs attend to schmooze with old friends and tell old stories which seem a little more blurry every time they tell them. At night, many of the attendees head over to the nightclubs to see new Canadian unsigned artists in concert. There's also a gallery of exhibits that shows off new technology and seminars put on by well-known radio owners and managers. There's also a lot of beer. (No thanks.)
It's an expensive conference so I'm selecting the day that is most appropriate for me. I'll go to the dinner gala Thursday night - it honours some of the radio veterans I listened to as a youth.
Here's the thing about events like this. CMW offers nothing for Christian radio. Everyone goes from rock radio, country, news and sports and top 40 attend but no one working in Christian radio is there. In fact, Christian radio is pretty much off the radar screen.
Is that good? No.
We/Christians like to talk about how we are impacting the world with the gospel and CMW doesn't know we exist.
I think we need to go to mainstream events like this and take away some of their great ideas, then utilize them in our Christian radio stations.
So every once in a while, I jump back in the mainstream, nose around, schmooze with my counterparts and see what I can learn from them.