Wednesday, April 4, 2012

88.1 - A WORK IN PROGRESS

In about a month we'll be standing before the CRTC presenting our application for 88.1 Christian radio in Toronto!

Exciting? Yes. Stressed - ? Oh ya!

I have an Advisory Committee who have helped connect me with influential personalities in Toronto who might add credibility to our application. It's all good.

This week I was presented with several letters of commentary and interventions from other broadcasters against our application. None of the interventions opposed our application directly, but rather made general claims that don't apply. For example, one broadcaster simply said "none of the applicants are offering anything new - just the same old music as everyone else", and then ended with "except us!"

There's no way this broadcaster even read our application because if they had, they would know that we're the only station proposing a Christian format, and right now, there is no FM station in Toronto playing Christian music full time. Hopefully the CRTC will notice that they didn't do their homework.


I chose to not intervene against any of the applicants. It is really the job of the CRTC to evaluate each proposal, not my job. I'm sure they don't need me to tell them which application is better. After all, each applicant thinks their proposal is the best. Haha!

We've done our very best but I recognize there are other strong applications with big money and brains behind them. So I guess now it becomes "a God thing".

The week of May 7 is when we present. I don't expect to have approval until at least the Fall.

Mmmm! Exciting! Stressful!

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