Tuesday, October 30, 2012

THE MAKING OF AN AIR RAID

We're only days away from Air Raid 21. (Abandon, Anthem Lights, Finding Favor and Unlikely Heroes. You can probably recite the commercial by now.)

Did you know, the first Air Raid, wasn't called Air Raid 1?  Nope. Believe it or not, it was called "Youth Concert". Wow! Isn't that clever!? Haha! It was at Bethel Community Church in Barrie. As I recall we had over 250 people attend, which ain't bad for no radio promotion! The idea of Air Raid 1 was to raise money for the future LIFE 100.3. Little did I know that concerts are not a money-maker. Actually, they're a money-drainer! But, they're fun!

(From this point on, we'll call it Air Raid 1 just for clarity.)

At Air Raid 1, the Cheese Monkeys From Planet Nine opened the show. Bassist Daniel Biro is now the bass player with Hawk Nelson and drummer Marcel Preston is now the mastermind behind Sky Terminal. The rest of the show was booked and organized by a friend so the bands were unfamiliar to me. (Lyman, Lorraine Peters and Rise.)

It was at that show when I first caught the "worldly versus Christian vibe". Ya. Several teens were moshing and crowd surfing. Apparently that is worldly. I let it go while a few parents and pastors grumbled in the back row. As I look back on the photos, man....it was fun!

Air Raid 2 and 3 were also pre-LIFE events where I soon learned they were great promotional tools, but not money-makers. (I think we've made money on 5 Air Raids?!) AS we've evolved, we've tried to make the shows like an event, not just another concert. At each show, we bring out a bag of tricks - lazers, balloon, batlights, free food, QR contests - plus a healthy production of lights, sound and video.

Now, here we are ready for Air Raid 21! Get your tickets here!  We're back at Mapleview Church in Barrie - a great venue for shows!

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